Glasgow Consulting Group

General information

Glasgow Consulting Group (GCG) is a market leader in B2B research and growth strategy consulting across a diverse set of industries across Middle East and Africa. We specialise in market entry strategy, market intelligence and partner search & selection. Supporting clients particularly in the emerging markets can be challenging sometimes and thus we use a "fact-based" research approach which is proven across a wide range of sectors to deliver precise and comprehensive information that is used by clients to fuel decision-making and drive business strategy.

In a marketplace where most research agencies focus on traditional consumer research, GCG constantly emphasizes a profound need for customized research projects. This approach integrates the essential elements of traditional customer research with knowledge of the broader business eco-system. The larger spectrum of competitors, channels, legal and regulatory factors are extensively covered in our research assignments to support strategic decision-making for market growth and entry.

Our aim is to provide our clients with a plan to improve company performance in a competitive marketplace which helps in saving the most valuable resources in a business environment – time and money. This ultimately enables our clients to execute and implement informed business decisions in a timely manner and ensures the success of the company and customers.

How we can help:

EXPLORATION:
• Competitive Intelligence
• Market Intelligence
• Customer Intelligence

EVALUATION:
• Scenario Planning and Forecasting
• Market Opportunity Sizing
• B2B Customer Segmentation
• Pricing Strategies
• Key Account Optimization
• Customer Loyalty Strategies
• Innovation Scouting

GROWTH:
• Value Proposition Development
• Product Launch Testing and Strategy
• Market Entry Strategy
• Sales Strategies
• Channel Enhancement Strategies
• Commercial and Market Due Diligence
• M&A and Partnership Strategies

TRANSFORMATION:
• Market Entry
• M&A Transaction Support
• Partner Search and Selection

SALES SUPPORT:
• Sales and Channel Development
• Representation