PACT

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PACT’s founders Neil Chowings & Rose Colledge first launched an employer brand and internal communications business in Hong Kong in July 2008. At the time the company was called ‘Work’ and there were colleagues in the UK and North America. The business globally partnered with banking brands such as Citi, Credit Suisse and J.P. Morgan, and the Asia portfolio quickly expanded to take in organisations as diverse as Swire, Coca-Cola, KPMG, McDonald’s and Ageas.

In 2015 UK outsourcing giant Capita purchased Work in a bid to expand its global footprint. Roll forward another 2 years, and a shift in strategy allowed Neil & Rose to set up an independent business focused on serving the Asia Pacific region. They called the business PACT because they wanted to explicitly connect the deal the companies make with their employees (the EVP) with the promises they make their customers (the CVP). They believe Employee Engagement & Customer Loyalty are inextricably linked.

The company has maintained long-term relationships with many of its original clients together with a number of notable additions, some of whom are based in Singapore, where PACT has recently set up a branch.